By Kay Stimson, Director of Communications and Special Projects, National Association of Secretaries of State
Alaskans who got a new voter registration card for the 2012 election cycle noticed something a little different this time around. The cards came with one of those funny, black barcode squares on the back. The QR code—QR stands for quick response—could instantly take smartphone users with a free QR barcode reader to a special website, where they were able access personal information on their polling place, sample ballots, voting procedures, and early and absentee-in-person voting locations. The simple, new feature provided tech-savvy voters with election help on demand.