Transportation Funding & Performance in the MAP-21 Era
Mara Campbell is the customer relations director for the Missouri Department of Transportation, a position she assumed in June 2011. The customer relations division serves a dual role for the agency overseeing its communication and organizational performance efforts. This includes developing strategic approaches to improve performance at all levels and communicate key messages inside and outside the department. Her division has produced a wide variety of award winning projects from communicating the largest design-build project in the state’s history to implementing an organization-wide performance management system.
Campbell has been employed with the department for sixteen years and has extensive experience in communication, marketing, performance measurement and process reengineering. She is a certified Quality Manager and represents MoDOT on the Missouri Interagency Planning Council, AASHTO’s Standing Committee on Performance Management, and chairs the Transportation Research Board’s Strategic Management Committee. She and her husband, Carter, have one son, and three daughters.