2012 National Leadership Conference

CSG's National Leadership Center:
Crafting and Controlling Your Message
May 19, 2012

Brian Selander, chief strategy officer to Delaware Gov. Jack Markell, shared his keys to effectively crafting--and sticking to--a cohesive political message. From determining the best angle to a story to dealing with the inevitable bumps in the road, Selander discussed the keys to communicating with press and constituents in a way that gets your message across. The discussion included ways to combine traditional and new media to spread information quickly and effectively.

Presentation by Brian Selander,
Chief Strategy Officer to Delaware Gov. Jack Markell

Crafting and Controlling Your Message: Message Delivery

Brian Selander

In his current position as chief strategy officer for Delaware Gov. Jack Markell, Selander uses his background in communications and political strategy to “make the governor’s vision a reality.” As  the former press secretary for various politicians, including Delaware U.S. Sen. Tom Carper and New Jersey state Assemblyman Bob Smith, Selander brings considerable communications experience to this task. 

Selander has excelled at taking advantage of new media outlets such as Web outreach, Facebook, Twitter and other formats to spread his clients’ messages far and wide. In fact, his work crafting Sen. Carper’s Web outreach campaign earned a “Golden Mouse Award,” awarded annually by the Congressional Management Foundation to the best congressional websites. In addition to his work in Delaware politics, Selander also has held his own as a talk radio host and a writer for The Courier News in New Jersey.